How OTT platforms are pairing ads with emotions amid clutter
[ad_1] As OTT advertising moves beyond basic demographic targeting, platforms are experimenting with genre-based, language…
Amazon Music India unveils three-tiered pricing to attract non-Prime users
[ad_1] Competitive landscapeIn India, Amazon Music competes with Swedish streaming service Spotify that also offers…
India to sharply hike drug, vaccine testing fees at govt labs from August
[ad_1] Under the plan, the health and family welfare ministry has issued the Drugs (Third…
Mint Explainer | Why are deal sizes shrinking for consumer firms?
[ad_1] So, are investor tastes changing?India's deals space has been moving into a high-volume, low-value…
Zee snags comprehensive FIFA broadcast, streaming rights just days before World Cup begins
[ad_1] Mumbai: Just days before the FIFA World Cup is slated to begin, Zee Entertainment…
Dark distribution: How usurious payday loan apps outlived RBI’s crackdown and Play Store bans
[ad_1] A Mint reporter visited the office of Flot, short for Flexible Loan on Time,…
Radhakishan Damani-linked firm leases Worli luxury apartment for ₹27.5 lakh monthly in Mumbai rental record
[ad_1] BENGALURU: Derive Trading and Resorts Pvt. Ltd, in which retail chain DMart founder and…
Why India’s domestic air passenger traffic is falling despite summer travel
[ad_1] Indian domestic aviation recorded only 13,814,816 passengers in April, a drop of over 3%…
Mint Explainer: Why is India waiving customs duty on cotton imports again?
[ad_1] Why does India need to import cotton?India's textile sector, one of the country's largest…