Amazon Music India unveils three-tiered pricing to attract non-Prime users

Competitive landscape

In India, Amazon Music competes with Swedish streaming service Spotify that also offers tiered pricing: Premium Lite for ₹139 a month, offering an ad-free experience, while the ₹199 Premium Standard plan includes access to tracks, playlists, and podcasts. Spotify Premium Platinum has added features of an AI DJ, AI playlist or third-party DJ integration and mixing tools, along with two additional household seats, for ₹299 per month. Last year, Spotify had raised prices by 28%, the first since its 2019 India debut. And there’s Reliance Industries-owned JioSaavn, which offers individual ( ₹99 a month), student ( ₹49 a month) and Pro Lite ( ₹9 per day) plans.