How OTT platforms are pairing ads with emotions amid clutter
As OTT advertising moves beyond basic demographic targeting, platforms are experimenting with genre-based, language and region-based, device-level targeting, frequency control and more interactive ad formats, said Sayak Mukherjee, co-founder, Creatorcult and founder, Brandwizz Communications. The idea is not just to serve an ad to the right demographic, but to place it in the right viewing environment, he added.
Post Comment