Small towns see gig hiring hustle for festive season, but pay gap persists
Migration to larger cities or even overseas markets is shrinking worker supply in smaller towns, making it harder for companies to hire ahead of the festive season. In the metros, during the festive period, they are offering around ₹35,000-40,000 a month, including allowances and bonuses, to drive footfalls and sales, as per recruiters. In comparison, the earning potential for workers in smaller cities during the festive period is around ₹25,000-30,000 a month, they said.
