Small influencers make a big festive splash this season

Kolkata-based lifestyle creator Kritika Pareek, who has 11,100 Instagram followers, reported that her festive season earnings grew nearly fivefold over a year, while her average fee per campaign increased 40%. And beauty and fashion creator Anuska Sinha (@junscameraroll) with 22,000 Instagram followers, reported a nearly 100% increase in earnings this season. “Last year, I did more barter collaborations, whereas this year, since I have moved away from barter, I received a lot more paid collaboration opportunities,” said Sinha, who works out of Kolkata and Mumbai. In a barter collaboration, a brand gives creators a product or service in exchange for promotional content, rather than a fee.