Why Ramayana could change how Indian films travel overseas

“For selected event films, (this could be the way forward), particularly where international revenues are essential to recovering the investment. The strongest approach is a hybrid structure: an Indian partner for domestic and core diaspora markets, supported by a global studio for wider territories, localisation and premium-format releases. International distribution should be designed as part of the film’s IP monetisation strategy from the outset,” said Rohit Dalmia, chairman and managing director, CineNow, an entertainment financing platform.