Why global fast-food chains are prepping a fresh serving in India
Tapan Vaidya, group chief executive officer at PJP Investments Group, a major Papa John’s franchisee, said the company has spent considerable time reworking its India strategy after learning from its earlier stint in the country. “India is a very complex market with unique consumer preferences, and you cannot apply a global template here without adapting,” Vaidya told Mint. He said the company is now focused on building the “right menu, technology and restaurant footprint” before pursuing rapid expansion. Unlike earlier, Papa John’s now bets on localization, including India-specific menu innovations and value pricing.
Post Comment