When should a hit show end? OTT platforms weigh the cost of another season
There is no fixed number of seasons a show should run for, said Saurabh Srivastava, chief operating officer—digital business, Shemaroo Entertainment. “The basic things are the number of viewers, watch time, completion rate, and how the show has performed overall. For some of the bigger originals, you also do consumer research to understand whether people are actually asking for another season and whether there is enough interest to come back,” he said.
