When geopolitics rewrites the script, can a film still be a hit?
“I have seen titles change, scenes disappear and entire storylines get rewritten weeks before release. As exhibitors, we feel these changes first. When a film is in flux, we hold back on show planning, in-cinema promotions and advance bookings, and the uncertainty shows up in the opening,” said Deepak Adwani, executive director, Miraj Entertainment Ltd.
