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Think flippable: Has Apple bet its handset business on its new foldable but pricey iPhone Duo?

Think flippable: Has Apple bet its handset business on its new foldable but pricey iPhone Duo?

Think flippable: Has Apple bet its handset business on its new foldable but pricey iPhone Duo?


As it happened, I spent more than an hour at Apple’s downtown Brooklyn store on Sunday, waiting on a repair to my iPhone 15 Pro which, like its owner, is ageing but still sufficiently capable. As I sat, to my right was a table of glowing iPhone 18 Pro and Pro Max models, attracting only limited interest. Other than different colours and incremental improvements to the camera and battery, there’s nothing much to see. Yet, I heard at least three people inquire about the iPhone Duo.