The Dhurandhar effect: three-hour movies make a comeback
The success of recent three-hour-plus club films, including Border 2, Dhurandhar 1 and 2, Pushpa 2: The Rule, Raja Shivaji, Animal, RRR, and Kalki 2898 AD, has also given confidence that audiences are willing to sit through longer runtimes if the content is engaging. In fact, many viewers now associate larger runtimes with scale and value for money in theatres, Mendiratta added.
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