Sugar rush leaves packaged-food makers with bitter choices

Meanwhile, it’s a wait-and-watch approach for beverage maker Sosyo Hajoori Bevs, the joint venture partner of Reliance Consumer Products since 2023. “We are in a wait-and-watch mode. At this point, we are not planning to increase our costs,” said Aliasgar Hajoori, director. “Most of our drinks have around 10% sugar, and because of the increase in sugar prices and the demand we are seeing, we are increasingly working towards releasing non-sugar variants soon. Otherwise, there is no change in the ingredients, MRP or pack size of our existing products,” Hajoori said.