Streaming star system: why big screen leads remain out of reach for most OTT actors
“OTT actors often offer better value than mainstream movie stars, particularly for projects where performance and audience relatability matter more than legacy star power,” said Bhakti Vaza, senior manager, client servicing, BC Web Wise, a digital marketing agency. “That doesn’t necessarily mean they’re inexpensive, as many successful OTT actors have seen their fees rise significantly. The conversation has shifted from cost to effectiveness.”
