OTT revenues rise as platforms focus on language-led subscription, ad models
“Over the last two years, most of these platforms have moved to a hybrid model, where there are now lower-priced plans, mobile-only plans, and most importantly, there are now ad-supported models. The other aspect is that there is now more advertising, especially with events like cricket and reality shows going online. Even apart from sports, there is now a lot more focus on OTT as a medium for advertisers, given its higher level of targeting and measurement capabilities in comparison to traditional TV,” said Munish Vaid, vice-president, Primus Partners, a management consultancy firm.
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