New tournament, fresh lawsuit: Why sports broadcasters keep returning to court over piracy
“Exclusivity is central to a sports media right, and piracy erodes it. When audiences are diverted to illegal sources, subscription growth and retention suffer, advertising inventory loses value, and the audience measurement that advertisers rely on is distorted,” said a JioStar spokesperson. JioStar holds media rights for the IPL, WPL, major ICC cricket tournaments in India and the English Premier League.
