Mobile bills set to rise as Airtel scraps ₹299 entry-level plan

Airtel’s leadership, however, has maintained a clear target for monetization. In March, Bharti Airtel chairman Sunil Bharti Mittal said he remained very hopeful that the company would get to ₹300 Arpu, with an ultimate goal of ₹350. “An Arpu of ₹350 would be the most appropriate Arpu in today’s timeframe to have a sustainable, solid, financially viable telecom company,” Mittal told analysts, adding that the company would keep the low-end plans affordable for all its customers, given India is a price-sensitive market. However, Airtel believes there is scope for upselling and restructuring its data packs at the mid-to-upper end, he added.