Mind the gap: long delays between seasons are churning Indian streaming viewers
Unlike in the US, where a show’s writers’ room is in place for multiple seasons from day one, in India, each season is greenlit one at a time after looking at data. This ends up in a vicious cycle: a long gap leads to audience loss, which leads to lower return on investment, which makes the platform delay the third season even more, and eventually the show gets labelled as “iconic but limited to two or three seasons,” he pointed out.
