Mint Explainer | Why the CCPA fined e-commerce portals for selling agro-products
Why did the CCPA invoke the consumer protection law?
The regulator was concerned not only about whether the product was legally registered, but also about what consumers were told about it. The Consumer Protection Act, 2019, treats an advertisement as misleading if it falsely describes a product, gives a false guarantee or is likely to mislead consumers about its nature, substance, quality or characteristics.
