Mint Explainer | Why isn’t quick fashion working?

Has quick fashion managed to attract funding?

The success of quick commerce sparked investor interest in applying the same model to fashion, with several startups raising capital to test the idea. Slikk has raised $13.5 million in investor funding, including from Nexus Venture Partners and Lightspeed, while Zulu Club has also secured seed funding to build its rapid-delivery fashion platform. Klydo, founded by former Udaan executives, secured around $2 million in seed funding before shutting down, while Knot has raised around $5 million. Mumbai-based Zilo has raised around $20 million. Investors were drawn by the possibility that fashion, one of India’s largest ecommerce categories, could replicate the explosive growth seen in quick commerce. But unlike groceries, the business has yet to demonstrate a scalable business model.