Microdrama effect: streaming services are shortening shows and films to keep viewers hooked
“This isn’t purely about episode length—it’s two distinct viewer behaviours converging. First, a genuine resurgence of ‘TV++’ content, appointment viewing built to be second-screen friendly, something people can have on while scrolling. Second, microdrama meets an entirely separate need: viewers on the move, or with fragmented pockets of time, wanting a complete story arc in minutes,” he added.
