Jewellers adapt as government measures make gold costlier
Experts expect demand to fall as these measures kick in. “Jewellery business will go down by 5-7%. Total demand may go down by 10%,” said Surendra Mehta, spokesperson for jewellers’ apex body, India Bullion and Jewellers Association Ltd. On Tuesday, 24-karat gold in India rose to about ₹1,53,980–1,54,090 per 10 grams. It has risen to about ₹1,65,470 today.
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