Industry body flags unintended consequences of CCPA’s proposed ad guidelines for small businesses
“We’ve done a study in 2024, where we surveyed 300 businesses, and almost 90% or more said that it is imperative for revenue generation and customer acquisition, not only domestically, but across borders as well,” said Meghna Bal, director of the Esya Centre, a tech-policy-focused think tank. Removing this channel could make it harder for consumers to find new products, she said.
