Indian jewellers roll out cash-for-gold schemes ahead of festive season
Gold prices have risen sharply this year, with 24-carat gold reaching ₹1,60,480 per 10 gm on 21 August, compared with around ₹1,35,000 on 1 January, according to India Bullion and Jewellers Association (IBJA) data. The sharp increase has made consumers more cautious, particularly on discretionary jewellery purchases.
