India needs clean cement for a low-carbon future. Here’s what’s holding it back
The industry’s future therefore depends on economic incentives. Today’s market still rewards the lowest upfront price rather than the lowest carbon footprint. Government agencies, among the country’s largest buyers of cement, rarely show a meaningful preference for lower-carbon products when awarding contracts for highways, railways, ports or public buildings. Typical investors mostly focus on capacity expansion, margins and market share, even as climate risks become financial risks.
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