Horror films don’t need stars or big budgets to drive footfalls in Indian theatres
“Horror has always travelled in India, but historically it travelled on the back of established properties. Shaitaan, Tumbbad, Bhool Bhulaiyaa, Stree, the Conjuring universe and Final Destination worked because audiences already knew them. What is new is that films with no recognizable face, modest budgets and no franchise are now doing the same thing, and that is the shift worth noticing,” said Ashish Misra, head of commercialization at theatre operator Cinepolis India.
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