Hollywood’s niche films thrive in India with urban audience embracing original versions
Original voice advantage
“While dubbing remains the most effective tool for mass-market penetration in tier-two and tier-three cities as seen with massive hits like Avatar or Jurassic World, many prestige films find their strength in their original language. For certain genres, such as musical biopics or high-intensity dramas, the original voice performance is central to the film’s artistic integrity,” said Sanjeev Kumar Bijli, executive director, PVR INOX Ltd.
Post Comment