High gold prices cushion volumes, but demand woes persist
“If gold remains at the current rate, it is sustainable,” said Ashish Sonthalia, chief financial officer at Titan. He said the company is adopting various methods to prop up demand, such as reengineering, lightweight jewellery, exchange offers, and lower-carat products, to retain customers. “But beyond that point, there will be an impact on margin. And that is visible. Some 10, 20 basis points, we have been kind of losing,” he said.
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