From sarees to perfumes, creators launch consumer brands as scaling challenges persist
The move into consumer businesses comes as creators continue to navigate uncertainty around earnings from brand partnerships. Siddarth Singhal, head of talent at Creators@Collective, the creator representation arm of Collective Artists Network, previously told Mint that nano creators, who typically have 1,000-10,000 followers, can earn ₹10,000-15,000 per campaign, while micro creators, with 10,000-100,000 followers, can earn ₹25,000-50,000 or more.
