From OTT to theatres: can streaming’s hit shows become the next big film franchises?
With Mirzapur, the platform had access to data on how popular it is, how widely watched, and in which parts of the country, which led them to think the show had the fandom, scale, and world to create a cinematic experience. Madhok, however, was quick to point out not every show on streaming can lend itself to a theatrical experience; however, the company remains open to where its stories can go next, when the right creative opportunity presents itself.
