From binge to buzz: why OTT is spacing out episodes again

“The place where staggered form actually saves money is in subscriber operations and retention. India’s OTT plans sit around ₹149 to ₹299 a month. Drop all eight episodes at once and a savvy viewer can subscribe for a month, binge everything, and cancel. A weekly drop forces them to stay for two months to see the finale. Also, on anti-piracy, binge is tougher if the entire season leaks on day one. With staggered, only one to two episodes are out, so the damage can still be controlled,” said Rajat Agrawal, chief operating officer, Ultra Media & Entertainment Group.