Foreign carmakers take the old route, look to revive sedan segment
“While some product activity is expected, the broader global shift towards SUVs, driven partly by electrification, could structurally constrain sedan growth, as the body style is generally less suited to EV packaging and consumer preferences are increasingly tilted towards SUVs. However, in the near term, brands with a strong sedan portfolio could still leverage the relatively open competitive landscape to drive growth,” Gupta said.
