FMCG firms brace for slower volume growth, look to shield margins
Before the war hit
Earlier this year, the companies had said volume-led growth, one that shows rising consumption, will be priority as the industry was seeing demand grow following the goods and services tax (GST) rate cuts on packaged food and other items in September 2025. Moreover, inflation was low, with the retail print at 0.25% in October 2025 and food inflation down to -5.02% on favourable weather conditions, robust crop supply, and the impact of GST rationalization.
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