Cult to commercial: Why ‘flops’ like Tumbbad, Awarapan are getting sequels
Tumbbad, for instance, saw a far stronger response during its September 2024 re-release, crossing ₹20 crore — demonstrating how audience discovery can translate into renewed theatrical demand. Similarly, Awarapan’s music continues to enjoy a cult following, keeping the film alive in popular culture, Mendiratta added.
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