Celebrities may have personality rights. Enforcing them is the costly part
Sharper policing
“Celebrities are becoming more conscious of unauthorized use of their name, image, voice and likeness, and of the reputational harm that can follow. What it does require is a more specialized and proactive system for monitoring content, preserving evidence, issuing takedown requests and moving the court swiftly where required,” said Neeha Nagpal, founding and managing partner at N & Company Legal.
