Can revenue sharing reshape regional cinema’s pay model?
“From a distribution and content economics standpoint, the Hindi film industry has had a relatively more mature relationship with revenue sharing for well over a decade. Leading stars have progressively moved toward backend participation models, which creates a natural alignment between creative contribution and commercial outcome. The risk is shared, and so is the reward,” said Apurv Abhay Modi, managing director and co-founder, Abhāy Group, a diversified conglomerate with presence across digital content, consumer services, financial services, and emerging technologies.
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