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C. Sivasankaran: the price warrior who failed to price in his own risks

C. Sivasankaran: the price warrior who failed to price in his own risks

C. Sivasankaran: the price warrior who failed to price in his own risks



He slashed PC prices, built Aircel into a telecom force and cut billion-dollar deals. But leverage, legal battles and fragile finances shadowed C. Sivasankaran’s rise.

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