Fresh packaging cost shock puts consumer brands under pressure
Brands have little room left to absorb this, so they are turning to lighter packaging and higher prices. “There are only a finite number of things you can do to contain costs,” said Arvind Singhal, chairman and managing director of retail consultancy The Knowledge Company. “With little expectation of raw material prices returning to pre-war levels soon, manufacturers may have to pass on more of the burden to consumers.”
