Why microdramas are resonating with homemakers, young adults, and small-town India
“We see strong adoption among semi-urban youth, tier-two and tier-three mobile-first users, young working professionals, and casual short-video users who are moving from reels into story-led formats. In terms of audience share, the broad order would be: homemakers and female-led family entertainment audiences first, followed by tier-two and tier-three youth, 30 plus male or female from tier-two and three and then urban(metro) short-video users experimenting with the format,” said Shubh Bansal, founder- ReelSaga, a micro-drama platform.
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