Future EMI cut becomes sales pitch for affordable home loans
According to analysts, affordable housing lenders are at a disadvantage, as policy interest rate cuts by the central bank have not translated into a meaningful reduction in their borrowing costs. Moreover, competition for small home loans has risen, pushing some of these financiers to adopt aggressive marketing strategies. Industry leaders said the aggressive push is not limited to affordable housing finance companies (HFCs), while some acknowledged there could be instances of mis-selling.
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