Will social media die, crawl or reinvent itself in the future?
Some hits, many misses
Social media has achieved incredible scale over the last two decades. By user numbers, India is the world’s second-biggest market, behind China. Indians spend on average 3.2 hours every day on social media apps, according to policy think tank Esya Centre. Those between 18 and 35 spend on average seven hours per day on social media, a study by IIM Rohtak showed. There are YouTube channels (e.g., Khan Sir with over 25 million subscribers) that have helped millions of young adults with their education, skill building and general awareness.
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