Verghese Kurien and the power of social entrepreneurship
The Yellow Revolution
Kurien’s ambitions, however, extended beyond dairy (maybe because, as he often joked, he was not particularly fond of drinking milk). Beginning 1979, he applied cooperative principles to oilseeds, challenging entrenched trading networks that had long dominated the sector. This effort later became part of what is often called the Yellow Revolution. The Dhara brand, launched in the late 1980s, connected farmers directly to consumers and helped drive a sharp rise in domestic oilseed production.
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