Toyota’s China playbook is a masterclass in survival against the odds
The result? Toyota’s March launch of its fully electric bZ3x sport utility vehicle was priced at 109,800 yuan ($15,000). That puts it in the same league as cut-price, high-tech cars from BYD. It’s also about $6,000 cheaper than one of its predecessors, the Izoa, launched around 2020 as one of Toyota’s first dedicated EVs for China. At this price, the bZ3x has been popular, having sold more than 50,000 units since launch to October.
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