The ‘Indian baddie’ moment does not impress Indian women—It only reveals the West’s colonial hangover
But casting this moment as a discovery of the Indian baddie erases a rich history of women on the international stage, long before this month’s viral clips. From Aishwarya Rai’s Miss World coronation in 1994, Priyanka Chopra’s Hollywood success, Arundhati Roy’s literary prowess and the Gen-Z pop icon Lara Raj, we have long had global visibility. Too often, though, the broader cultural imagination treats these instances as exceptions rather than the norm.
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