Paint makers see opportunity in industrial segment as competition intensifies in decorative
“Paint companies are increasingly shifting focus towards industrial coatings, attracted by structurally higher margins, better pricing stability, and faster growth prospects driven by infrastructure and automotive demand. Unlike decorative paints, which are highly competitive, promotion-heavy, and sensitive to housing cycles, rural demand, and discretionary spending—industrial coatings benefit from B2B, project-led orders with longer execution cycles and superior volume visibility,” said Anupama Reddy, vice president and co-group head, corporate ratings, ICRA Ltd.
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