Mint Quick Edit | Messi frenzy in Kolkata: How scarcity pricing can go awfully wrong
A simple market rule-of-thumb has long taken hold. If demand for something vastly exceeds supply, price it—so that those willing to pay or outbid others get the privilege. This may have motivated ticket prices ranging from ₹3,800 to ₹11,800, as reported, for a seat in Kolkata’s Salt Lake Stadium to catch a glimpse on Saturday of star footballer Lionel Messi.
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