India’s e-commerce boom has a dark side that’s proving hard to police: Digital deception at scale
India’s aviation industry has been at the cutting edge of sharp practices. In 2024, regulators highlighted how IndiGo, the largest domestic carrier, shamed customers into buying insurance. Buttons to decline the option were labelled, “No, I will take the risk.” Authorities also investigated the obscuring of the users’ ability to skip the paid seat-selection option, forcing them to opt for expensive preferential seating.
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