Climate is the new challenge to demand prediction for ice cream, beverage, electronics companies. And, it’s hard.
Traditionally, makers of air conditioners and coolers, would plan production ahead of seasonal patterns, said Jasraaj S. Kalra, managing director, Noble Group, an Indian supplier to original equipment manufacturer in electronics and durables. But extreme heatwaves, delayed summers, and early rains have disrupted demand cycles in recent years, he added.
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