Legends, mystics, and lores: How streaming platforms are tapping into India’s mythoverse
[ad_1] As audiences seek deeper cultural connections, streaming giants and niche platforms alike are tapping…
Leo seeks to preserve creative legacy while adapting to advertising’s digital shift
[ad_1] Leo has added more than 40 clients over the past 15 months, including Reckitt,…
Can a scorching summer thaw India’s consumption slowdown?
[ad_1] Products such as air conditioners, coolers, and beverages could see particularly strong sales because…
IndusInd Bank flags lapses worth ₹1,530 cr in derivatives portfolio; CEO says may shortened his extension
[ad_1] Mumbai: IndusInd Bank Ltd has flagged discrepancies worth about ₹1,530 crore in its derivatives…
Malls divert more space to beauty brands as consumer preferences shift
[ad_1] Dalip Sehgal, CEO, Nexus Select Trust, which operates a portfolio of over 18 premium…
Double whammy: Even promotions to take a hit as India Inc. turns tightfisted
[ad_1] Employees may be in for an even bigger disappointment this year as the economy…
Pesky calls: Watchdog holds off on new rules to avoid over-regulation
[ad_1] According to the first person, the department of consumer affairs (DoCA), the parent organization…
Actors face new challenge as casting decisions now tailored on social media clout
[ad_1] New actors, especially those that don’t come with family connections or lineage, may increasingly…
Companies race to slap down surge of copycat websites
[ad_1] In the recent months, leading brands such as JioHotstar, Louis Vuitton, Warner Bros., Domino's…