Artists turn label owners, hunt for the right note
“India is now one of the fastest-growing music markets globally, with the recorded music industry crossing ₹3,000 crore in annual revenues and digital contributing over 60%,” said Vitasta Kaul, chief marketing officer, Hoopr, a music licensing platform. “However, per-stream payouts remain among the lowest globally, often fetching a few paise per stream. This pushes artists to seek ownership and control through their own labels, enabling them to monetize across sync, brands, live IP (intellectual property), and global platforms rather than relying solely on streaming royalties.”
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