A guilt gap in Indian kitchens is a $50 bn market for clean-label ingredients. E.g.: idli, dosa batter
The strategic opportunity, therefore, lies not in replacing the cook but in strengthening the kitchen. The success of fresh idli/dosa batter offers a persuasive illustration. It eliminates the laborious process of grinding, yet preserves the tactile and sensory satisfaction of cooking. The sizzle on the tawa, the aroma that gradually permeates the house, the act of ladling and serving, these remain undisturbed. The assistance is structural, but the ownership remains personal.
Post Comment